Blogging for Business

Blogging for Business

Home
Time Management
Keyword Research
Tips and Tricks for Writing Content Faster and Better
Working with Images, Fonts and Colors
Search Engine Optimization (SEO)
Continual Learning

Overview

You don't need to be a spammer to win online sales. New sales practices dictate that your roll as a seller is to establish yourself as a thought leader and trusted partner thereby fostering deep connections with your audience. We live largely in a buyers market where customers are just a click away from reaching competitors and researching other options. So the answer lies in establishing brand authority through high quality content creation.

One reason a business or individual may create and maintain a blog is to reach their audience and find recognition in their field. A good way to be seen is by sharing blog posts on social media channels. An added benefit to creating blog posts is earning search engine recognition. A commercial website is only as powerful as the traffic it generates, and blogging is a great way to drive traffic to your website.

This course is for people who already have websites and are interested in creating new content, or people who are planning to launch a new website because after all blogging is a great way to get started. Students who do not have a website can create a free site at WordPress.com.

Syllabus

1 - Time Management
To make your blogging endeavors successful, you will need to be consistent in driving new content. Start by creating a calendar, setting goals for your blog and brainstorming topics. Organize your project using Google Drive.

2 - Keyword Research
Learn about Google’s Keyword Research Tool, how to choose target keywords, and how to measure the reach of your articles with analytic tools such as Google Analytics and Google Search Console.

3 - Tips and Tricks for Writing Content Faster and Better
Don’t let the blank page scare you. Learn tactics for developing and expanding ideas and overcoming writer’s roadblocks. Learn about outsourcing options for content creation.

4 - Working with Images, Fonts and Colors
How to find free images, purchase images, and explore free and paid tools for creating graphics. How to size and compress images for the web. Various ways to add images to your site using basic HTML and CSS.

5 - Search Engine Optimization (SEO)
The basics of how Google finds pages by analyzing titles and schema markup.

6 - Continual Learning
Look back at the articles you have written. Analyze strengths/weaknesses. Take a look at analytic metrics and reassess your goals and schedule by making a calendar for the next phase in creating articles.