Interview With Allan Dib

Author of The 1-Page Marketing Plan


Author of The 1-Page Marketing Plan

About Allan Dib

Allan Dib has developed businesses in a variety of industries and coaches entrepreneurs all around the globe on best marketing and business practices.  He is the owner of an Australian marketing firm Success Wise and author of the popular book The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

What if my funds are low and I can't afford to spend much on my marketing endeavors?

Even if you don't have money, you can still investment time. Kevin Kelly has an essay worth looking into called  1000 True Fans. Basically, the article outlines how you really only need a limited number (1000) of people who really love what you do and connect with what you do. Start by discovering who you are for, who is your audience, who are your people that are willing to be your raving fans, and the people who are willing to follow you where you go.  Simplified "Who are my people?"

Try to find an audience for your offer may prove more challenging than the reverse, which is to find an audience you'd I like to serve and offer them what they already want. So rather than trying to create demand, find that audience who already want something, and I just give it to them. It's far, far easier that way.

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