There's certainly no shortage of resources teaching the foundations of digital marketing! The problem has become wading through the vast sea of information to find exactly what you need to know so you can learn it, use it, and systemize an approach that works for your unique situation. I've put together a small collection of resources to get you started. I also offer guided training to help you learn what you need, with no time wasted.
How much does it cost to build a website?
You can spend anywhere from $12/mo to create your own site with a page builder like Squarespace, up to many thousands of dollars hiring a professional to create a custom, full service offer with all the bells and whistles. So what is the right option for you?
To be a successful marketer you need to keep a patient and persistent mindset. This is ongoing, not just something you do when you initially release your book. Throw a big net and be creative. Some examples of ways you can market your book are...
Should I hire a web designer or start with a DIY builder like SquareSpace?
With so many awesome DIY options out there like Wix, Squarespace and Weebly, why should anyone bother doling out the cash for a professional web designer? And why might WordPress be a better option, even for a Do it Yourselfer?...
What are the best options for stock media?
It makes sence to spend a little extra on the important pieces of your designs. Free options like Unsplash and Pexels are great for things like blog posts but when it comes to very special pieces of your brand like your homepage...
Understanding Schema Markup, aka Structured Data
A list of resources for learning how to incorporate Schema Markup into your website's pages to enhance searchablity.