Should I Build my Own Website With a Page Builder Like Wix or Squarespace? Or, Hire a Developer?

Having DIY tools for website building can be awesome for a lot of people.  But for others it will not meet their needs at all.  To see if you are a good candidate for DIY web dev, start by asking yourself these questions:

  • How important is this website to your business? 
  • Is this website for a business that is your primary source of income or a hobby?
  • Do you know anything about building websites or is this brand new territory for you?
  • Do you plan on building more than one site or have interest in pursuing web development beyond this one project?

DIY Websites are Okay For People Who Are Not Very Serious About Their Business

Websites exist within a large spectrum of complexity and quality.   When I think of a typical small businesses’ homemade website, I think of something similar to a brochure.  From a professional perspective, this is a low level approach to developing a website.  But if you are limited on funds and just looking to get started on a first draft sort of production, maybe that’s all you're looking for.

Professional Advice  for Do it Yourselfers

There is a continuum between a completely homemade site and a completely professional built site.  Sometimes the best solution is to have in-house training for less complex tasks and have professionals do the heavy lifting like graphic design and ecommerce setup.

For most people, it’s important to set and measure the sales goals of your website.  That is where a professional touch can also come in very handy.  

There are so many options out there for self education.  A guided training offer can help you sift through things that are irrelevant to your particular situation and work more efficiently.

Why WordPress is a Better Choice than Wix, Weebly or Squarespace

While WordPress is slightly more involved to set up at the beginning, it is well worth your time.  Using WordPress instead of other page-builder platforms will give you:

  • More tools to work with for designing and optimizing your pages for search
  • A more flexible platform that can be improved upon as you improve your marketing strategy

User Experience (UX) and Search Engine Optimization (SEO) Make for a Good Website

Yes it’s important that your site look nice, but even more important is that your users get where they want to go and where you want them to go.  Getting your pages listed at the top of search engines is all about SEO.  A great place to start learning about SEO is this blog by YOAST.  Once people find your site, you want them to like it.  This is all about User Experience.  My favorite resource to point new UX students is the book Don’t Make Me Think by Steve Krug.

Leave a Comment